Reconnecting Cuba
Article

Reconnecting Cuba

For international companies, the last Communist country in the Americas is a compelling market – they have the right approach.


Editorial Rating

8

Qualities

  • Analytical
  • Eye Opening
  • Overview

Recommendation

Journalist Matt Schiavenza offers advice to companies looking for ways to get a foothold in Cuba’s emerging domestic market. Businesses face layers of bureaucratic red tape, censorship concerns and meager paychecks. However, the island nation boasts a highly educated workforce that is already proving valuable in the medical and IT fields. For pharmaceutical companies, Cuba could emerge a prime research spot, while tech companies have a large workforce already in place. getAbstract recommends this analysis to business leaders interested in the Cuba’s unique market.

Summary

As Cuba and the United States begin the long process of normalizing relations, companies outside the island nation are beginning to look for toeholds in the emerging domestic market. Companies take heed: Cuba is “not the average frontier market.” Outside firms must team up with local companies to form joint ventures – a time-consuming process bristling with red tape. Considering Cuba’s market size, with only 11 million people, the impoverished nation remains a small market. However, what Cuba lacks in size, it makes up for with a highly educated workforce ideal ...

About the Author

Matt Schiavenza is a writer and editor based in New York. His articles have been published in The Atlantic, the Daily Beast, Fortune and the New Republic.


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