Skip navigation
ReCulturing
Book

ReCulturing

Design Your Company Culture to Connect with Strategy and Purpose for Lasting Success

McGraw-Hill, 2022 more...


Editorial Rating

8

Qualities

  • Analytical
  • Engaging
  • Inspiring

Recommendation

Consultant Melissa Daimler explains that “reculturing” is the ongoing act of redesigning your corporate culture to link people’s behavior with your company’s processes, practices, organizational system and purpose. Businesses err when they try to change their culture merely by launching training initiatives or listing values, but not acting on them. Instead, she advises, view your culture as an overall system. Start with areas where you already know how every element contributes positively. Build from there to create a distinctive, remarkable culture. Daimler does an excellent job of highlighting the evolution of the concept of culture and discussing its implications for business.

Take-Aways

  • Leaders’ actions create an organization’s culture.
  • The crises of 2020 taught companies valuable lessons about culture.
  • Reexamine your culture to understand its shortcomings and how to fix them.

About the Author

Chief Learning Officer at Udemy, Melissa Daimler helps leaders design and build organizational cultures.