Summary of Reengineering Retail

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Reengineering Retail book summary
Start getting smarter:
or see our plans

Rating

8 Overall

8 Applicability

9 Innovation

8 Style


Recommendation

The e-commerce explosion is revealing the flaws of the retail store business model. Overhead and inventory hamstring brick-and-mortar stores’ efforts to compete with unencumbered online retailers. The consumer’s ability to go online easily to check the prices of competing products drives all prices down, so price is less of a differentiating factor. Brands must compete on other merits. Digital experiences changed shopping. Virtual reality and other technologies are increasingly blurring the lines between the digital and physical worlds. The components of a retail environment and the way people purchase products will keep changing radically over the next few years, says retail expert Doug Stephens. People still want to go shopping, but they will demand stimulating experiences. getAbstract recommends his insights to marketers, store owners, entrepreneurs, investors and potential retail disrupters seeking a cogent, pragmatic overview of the future of retail.

In this summary, you will learn

  • How e-commerce and digital technologies are changing the shopping experience for retailers and customers,
  • How brick-and-mortar stores can still thrive, and
  • What trends will shape the future of shopping.
 

About the Author

Retailing expert Doug Stephens founded the Retail Prophet consultancy. He also wrote The Retail Revival: Reimagining Business for the New Age of Consumerism.

 

Summary

Retail Is Dead”

Walmart was at the top of retailing in 2010, practically synonymous with the retail sector. In the 1990’s it opened more than 3,000 stores for a total of 4,393 outlets. In 2012, Walmart’s sales were 16 times greater than Amazon’s, and Walmart could afford not to worry about building a competitive advantage online. But by 2015, Walmart was struggling, weighed down by its big-box footprint. It paid a cost for focusing on physical growth at the expense of digital expansion. 

As Amazon’s market value eclipsed Walmart’s, the chain worked to catch up online. Amazon beat it on price, selection and customer service. Amazon – a technology and data powerhouse that “also happens to sell things” – now threatens Walmart and many chains once thought bulletproof. Its Prime subscription gives members a “golden key” to a “service ecosystem” with extensive content, free shipping and data storage. Amazon is remaking retail while disrupting other businesses.

In 2015, China had twice the number of Internet users as the US has citizens, and ...


More on this topic

Customers who read this summary also read

The American Retail Value Proposition
8
The Aisles Have Eyes
9
The Activation Imperative
8
Marketing 4.0
8
The Revenge of Analog
8
Audio Branding
8

Related Channels

Comment on this summary