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Book
Reputation Analytics
Public Opinion for Companies
Recommendation
If you think your good business practices or integrity will protect you from a corporate reputation crisis, think again, says Vanderbilt University chancellor and political scientist Daniel Diermeier. Small actions – even inaction – can cascade into a massive crisis, potentially harming your business for years to come. Diermeier explains how to proactively manage your corporate reputation with a scientific approach that draws heavily on statistical modeling, human psychology and political strategy. Learn from others’ crisis management mistakes while taking steps to protect your company’s future.
Summary
About the Author
Political scientist Daniel Diermeier is the chancellor of Vanderbilt University and the author of Reputation Rules.
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