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Your customers no longer just want a great product at a good price – they want a product that feels individualized and relevant to their unique lifestyles. Sound like a daunting task? In this report, the Boston Consulting Group explores 70+ interviews conducted with leading European companies to get a clearer picture of how successful firms wield first-party data in the fight for market relevance. Based on these findings, the authors offer practical tips for collecting, analyzing, using and sharing data without violating your customers’ trust.
About the Authors
Shilpa Patel is a Managing Director & Partner, Dominic Field is a Senior Advisor, and Henry Leon is a Principal in the Boston Consulting Group’s London office.
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