Join getAbstract to access the summary!

Results Rule!

Join getAbstract to access the summary!

Results Rule!

Build a Culture That Blows the Competition Away


15 min read
10 take-aways
Text available

What's inside?

Let your corporate culture spawn extraordinary results and set you above the competition.

Editorial Rating



  • Concrete Examples


How do companies such as Wal-Mart, Southwest Airlines and General Electric (GE) repeatedly outperform the competition year after year? They have that corporate je ne sais quoi – that intangible organizational something – that allows them to raise the bar consistently and attain the exceptional status of being, in Randy Pennington’s term, “Results Rule!” companies. These companies succeed because they never lose sight of their goals. They develop a corporate culture that becomes deeply embedded in their organizations and that influences decisions at every level. A company’s corporate culture is the spring that nourishes it. Pennington fully describes corporate culture, but does not always convey how to breed it. This makes his practical, competitive advice a bit more challenging to apply. However, getAbstract considers his book very encouraging for those who want to use corporate culture and goal orientation to motivate achievement.


“Results Rule!” Companies

In an era when most products and services are commodities, do price, service and quality still distinguish your widget from your competitors’? If you have the advantage in one of these areas now, will you still have it tomorrow? Corporations such as Wal-Mart and General Electric (GE) systematically surpass other companies and achieve the results they want by creating and sustaining the compelling spirit and internal drive that give them an edge. This intangible element is their “corporate culture.”

Companies that achieve their objectives and beat the competition are organizations where results rule. The corporate cultures of these companies have several elements in common. Results-rule companies consistently:

  • “Tell themselves the truth, and value candor and honesty.”
  • “Pursue the best over the easiest in every situation.”
  • “Leverage the power of partnerships both internally and externally.”
  • “Focus the energy to make the main things the main thing.”
  • “Show the courage of accountability.”
  • “Learn, grow and improve every day.”

Being Good Isn’t Good Enough

Offering a fine product...

About the Author

Randy G. Pennington is an expert in performance management and leadership, and founder of the Pennington Performance Group. He has consulted with such organizations as Sprint PCS, LaSalle Bank, State Farm Insurance and Texas A&M University.

Comment on this summary

More on this topic

Learners who read this summary also read