Summary of Rethinking Organizations from the Outside In

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Rethinking Organizations from the Outside In summary
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An outside-in view of a company can benefit leadership, ensure that employees commit to the right things, and increase share prices and trust in the company. Business professor Dave Ulrich makes a compelling argument that companies should shape their business around external stakeholders’ expectations. He argues that inward-looking companies may wrongly focus on factors that don’t add value – organizational structure, leadership that doesn’t align with the company’s brand, and a culture that doesn’t match with the way customers see the company and its staff. getAbstract recommends Ulrich’s alternative view to business leaders.

About the Author

Dave Ulrich is a professor at the University of Michigan’s Ross School of Business and a partner at the RBL Group.



Customers define an organization’s value better than its leaders or talent do. The best organizations give great service, inspire investor confidence and benefit their communities. They achieve this by nurturing a productive workforce and a good culture and by empowering their leaders. Leaders need to know which talent, organizational and leadership capabilities will meet customer expectations. Productive talent has competence, commitment and contribution. Competent workers have the understanding and abilities required to do their work, and they share the organization’s values. ...

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