An outside-in view of a company can benefit leadership, ensure that employees commit to the right things, and increase share prices and trust in the company. Business professor Dave Ulrich makes a compelling argument that companies should shape their business around external stakeholders’ expectations. He argues that inward-looking companies may wrongly focus on factors that don’t add value – organizational structure, leadership that doesn’t align with the company’s brand, and a culture that doesn’t match with the way customers see the company and its staff. getAbstract recommends Ulrich’s alternative view to business leaders.
In this summary, you will learn
- Why customers define an organization’s value better than its leaders or workforce;
- How customer expectations can be used to improve talent, leadership, and culture; and
- Why organizational culture is more important than structure.
About the Author
Dave Ulrich is a professor at the University of Michigan’s Ross School of Business and a partner at the RBL Group.