- Well Structured
- Concrete Examples
- Insider's Take
While the rating tells you how good a book is according to our two core criteria, it says nothing about its particular defining features. Therefore, we use a set of 20 qualities to characterize each book by its strengths:
Applicable – You’ll get advice that can be directly applied in the workplace or in everyday situations.
Analytical – You’ll understand the inner workings of the subject matter.
Background – You’ll get contextual knowledge as a frame for informed action or analysis.
Bold – You’ll find arguments that may break with predominant views.
Comprehensive – You’ll find every aspect of the subject matter covered.
Concrete Examples – You’ll get practical advice illustrated with examples of real-world applications or anecdotes.
Controversial – You’ll be confronted with strongly debated opinions.
Eloquent – You’ll enjoy a masterfully written or presented text.
Engaging – You’ll read or watch this all the way through the end.
Eye opening – You’ll be offered highly surprising insights.
For beginners – You’ll find this to be a good primer if you’re a learner with little or no prior experience/knowledge.
For experts – You’ll get the higher-level knowledge/instructions you need as an expert.
Hot Topic – You’ll find yourself in the middle of a highly debated issue.
Innovative – You can expect some truly fresh ideas and insights on brand-new products or trends.
Insider’s take – You’ll have the privilege of learning from someone who knows her or his topic inside-out.
Inspiring – You’ll want to put into practice what you’ve read immediately.
Overview – You’ll get a broad treatment of the subject matter, mentioning all its major aspects.
Scientific – You’ll get facts and figures grounded in scientific research.
Visionary – You’ll get a glimpse of the future and what it might mean for you.
Well structured – You’ll find this to be particularly well organized to support its reception or application.
Ryan Berman, now a consultant, found his personal courage after he was fired from an advertising job he had held for six years. He opened his own advertising firm to great success. Berman attributes much of his good fortune to having had the courage to take calculated risks and to change quickly when required. Most people resist taking risks, he says, but anyone can learn to act courageously through practice and training. Courage comes through preparation. When you study an issue, build up your knowledge, ask questions and experiment before committing, you display what Berman calls “business courage.” His arguments for courage as a competency add to the business genre, yet he also dips into platitudes and familiar advice. Most businesspeople will benefit from his thesis that employees can learn to take sound risks and embrace change if their leaders encourage them to be courageous participants rather than conforming ciphers.
About the Author
Ryan Berman founded Courageous, a consultancy that teaches major brands to use courage as a competitive advantage. He also founded Sock Problems, a charitable sock company that supports causes around the world by “socking” problems and spreading awareness.