Gone are the days of building your retail assortment and advertising campaigns on a hunch and a prayer. Now, with the help of an effective advanced analytics program, you’ll know what your customers want almost before they do. So why do analytics initiatives fail in up to 70% of the companies that implement them? This special report by the Boston Consulting Group suggests that any analytics program will risk “organ rejection” if a company fails to take an integrated approach, and 70% of that approach deals more with organizational aspects than algorithms.
About the Authors
Nick Goad, Kathleen Polsinello, Jonathan Fahey and Ken Davidson are managing directors and partners in the Toronto, Minneapolis, New Jersey and Washington, DC, offices of the Boston Consulting Group.