- Eye Opening
- Concrete Examples
Cultural psychologist Michele Gelfand argues that the world’s cultures can be classified into two categories by virtue of their norms: “Tight” cultures, like those of Saudi Arabia, Singapore and Germany, embrace rigid norms and mete out harsh punishments for those who deviate. “Loose” cultures, including those of New Zealand, the United States and Brazil, are more tolerant of a wide assortment of behaviors. Gelfand describes how a cultural mismatch in business can doom a merger or undermine cooperation among divisions. Gelfand offers eye-opening insights for development professionals, policy makers and executives.
About the Author
Michele Gelfand, PhD, is a Distinguished University Professor of Psychology at the University of Maryland, College Park. The recipient of numerous awards, she is known for her pioneering research into cultural norms and is a past president of the International Association for Conflict Management.