Software as a service (SaaS) executives face a different set of challenges than their counterparts at more traditional enterprises and need a different set of metrics. To help subscription businesses evaluate viability, make stop-or-go decisions, and grow faster and bigger, venture capital investor and serial entrepreneur David Skok, writing on his blog forEntrepreneurs, offers a comprehensive article describing the critical metrics for subscription businesses and ways to improve them. Although long and at times complicated, Skok’s discussion ranks as a must-read for SaaS executives and investors.
In this summary, you will learn
What critical metrics software as a service (SaaS) executives should track,
Which factors make an SaaS business financially viable and
Which levers can boost growth for an SaaS enterprise.
About the Author
Venture capital investor and serial entrepreneur David Skok writes at his blog, forEntrepreneurs.