Software as a service (SaaS) executives face a different set of challenges than their counterparts at more traditional enterprises and need a different set of metrics. To help subscription businesses evaluate viability, make stop-or-go decisions, and grow faster and bigger, venture capital investor and serial entrepreneur David Skok, writing on his blog forEntrepreneurs, offers a comprehensive article describing the critical metrics for subscription businesses and ways to improve them. Although long and at times complicated, Skok’s discussion ranks as a must-read for SaaS executives and investors.
About the Author
Venture capital investor and serial entrepreneur David Skok writes at his blog, forEntrepreneurs.