Tom Dickson is the CEO of Blendtec, a blender manufacturer. He is also the deadpan star of Blendtec’s famous “Will It Blend?” videos on YouTube. Dressed in a lab coat, Dickson conducts experiments to see if he can blend an iPhone, marbles, golf balls or a can of Coke. Yes, he can – and the videos showing the results are hilarious. Just type “will it blend” into YouTube’s search box to see for yourself. Since the company began posting its goofy videos, its sales are up 500%. This is no surprise: Social media can have amazing marketing power. Gail Z. Martin’s handy marketing guide teaches you how to use this awesome online tool to boost your sales and profits. Martin suggests spending 30 minutes a day for 30 days to develop a strong social media presence. The author tells you exactly what to do. getAbstract recommends her practical advice to small business owners, entrepreneurs, authors, speakers, consultants, merchants and solo professionals.
In this summary, you will learn
- What benefits social media offer small business owners, entrepreneurs and professionals,
- How to use social media to market your offerings and
- What some of the top social media websites for this purpose are.
About the Author
Gail Z. Martin owns DreamSpinner Communications, which specializes in small-business and solo-practice marketing. She is also an expert on using social media for book marketing.
Get the key points from this book in 10 minutes.
For your company
We help you build a culture of continuous learning.
Comment on this summary
4 years agovery good audio book
6 years agoLots of common sense advice, and worth-while to spend the 10 minutes to read this. The reader will pick up one or the other point on which you want to spend more time on.
6 years agoThis summary clearly explains what thos book has to offer. The usefulness of this summary depends on social media savvy you are. I have done social media or some years now, so it did not tell me much new things, but if you are inexperienced, then you might first want to read this summary and then decide whether you get the whole book. If you are not experienced, this summary is not enough to get you start really well, but it is great for you to evaluate whether you will benefit from whole book.
Customers who read this summary also read
MIT Press, 2015
Wharton Digital Press, 2015
Linda J. Popky