In the social media age, advertising is a dialogue between seller and consumer, not a one-way communication.
Many people spend more time on social media platforms and chat apps than they spend watching TV and reading magazines. To reach consumers, advertisers need to take advantage of the fast-evolving new marketing tools that spring up on social media platforms all the time. Floship, a Hong Kong-based shipping services provider and e-commerce specialist, has summarized on its company website the six hottest social commerce trends for 2017. What these trends make clear is that advertising is no longer a one-way communication but a dialogue between seller and consumer. getAbstract recommends Floship’s post to advertising and marketing professionals eager to stay on top of this fast-evolving field.
In this summary, you will learn
- What kind of advertising tools are trending on social media in 2017,
- Why companies need to actively engage consumers to boost sales, and
- How advertisers can harness consumer creativity to do some of the advertising for them.
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