Summary of A Genie's Wisdom

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A Genie's Wisdom book summary
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Rating

5 Overall

6 Applicability

3 Innovation

5 Style

Recommendation

Are you mystified by marketing? If you are, fear not. Author and marketing authority Jack Trout - the man who "positioned" positioning in the minds of marketers - has planted a genie in a mysterious computer (the new age version of a bottle on the beach) and given him the task of answering core marketing questions. In this fictional tale - which attempts to emulate the success of fables such as Who Moved My Cheese and Fish, but falls short - Trout takes readers through the very basics, from defining the product's concept to what elements should be in a logo. Trout warns of seven marketing pitfalls to avoid. Using everyday language and the persistent but wealthy genie who explains it all, he breaks down the subject into small nuggets easily digested by even the least marketing-minded manager. While he does oversimplify, Trout contends that marketing is often made more complicated by the very people who profit from its complexity. Overall, getAbstract.com suggests this how-to book to business people who are unfamiliar with the marketing process.

In this summary, you will learn

  • the very basic elements of marketing.
 

About the Author

Jack Trout is president of Trout & Partners, a U.S. marketing firm with offices in 13 countries. Trout popularized the idea of "positioning" products in the minds of customers. He is the author of numerous books on marketing, including Differentiate or Die: Survival in Our Era of Killer Competition and Big Trouble: Lessons Learned the Hard Way.

 

Summary

Poof! It's a Marketing Genie
Byram J. (B.J.) Bigdome, a finance executive, became CEO of United Widgets International after 23 years on the fast track. But B.J. didn't know how to market the company's products. One morning he found a new computer in his office, one that neither his secretary...

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Contained in Knowledge Pack:

  • Knowledge Pack
    Jack Trout
    Marketing wisdom from one of the world's foremost marketing strategists.

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