After 25 books on selling, you might think that Brian Tracy’s well would be running dry. Luckily that’s not entirely the case, although this latest effort lacks some of the crispness and innovation that characterized Tracy’s earlier work. Be a Sales Superstar is at its best when dealing with the daily grind of selling: presenting your product, overcoming objections and closing the deal. getAbstract.com highly recommends this book for its creative and effective techniques in each of these critical areas.
In this summary, you will learn
- The traits and skills that set top salespeople apart from the masses;
- How to develop the positive mental characteristics associated with successful sales careers, and
- Techniques that will make you a better salesperson.
About the Author
Brian Tracy is one of the world’s top sales trainers. Over half a million sales people in over 500 companies have learned his techniques. Tracy has authored some 26 books and has produced over 300 audio and video programs. His work has been translated into more than 20 languages and is offered in 38 countries. His other books include Successful Selling, Mastering Your Time, Get Paid More and Promoted Faster, and Eat That Frog!
By the same author
Customers who read this summary also read
Comment on this summary
5 years agoCan't open and read the summary
6 years agoMore appropriate for outbound sales calls rather than inbound and the value of pre call prep is then realised. AIDA is an easy reminder.