Summary of Beyond the Sales Process
12 Proven Strategies for a Customer-Driven World
Copyright © 2016 AMACOM, a division of American Management Association
Most customers spend only 2% of their time interacting with their suppliers. Spend more time with your customers to build a profitable relationship.
Sales experts Steve Andersen and Dave Stein note that customers seldom deal with salespeople except during the active moment of purchasing. Since customers have little interest in their suppliers, they tend to commoditize their purchases. That makes the sellers’ job more difficult. Smart salespeople learn about their customers, who they are and what they need. They develop useful insights to share with clients to build better relationships, spend more time together, differentiate their products and sell more. getAbstract recommends this smart, practical guide to salespeople, sales managers and anyone selling at any scale.
In this summary, you will learn
- How to use the “engage-win-grow” sales approach,
- How it can help salespeople get closer to their customers and make more sales, and
- How to put its 12 strategies to work.
Comment on this summary
5 months agoGood read.. quick tips for a sales or front ending executive
1 year agoIf you want to learn more about meeting and exceeding customer's expectations, read the book Raving Fans.
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