Summary of Blog Marketing

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Blog Marketing book summary


8 Overall

9 Applicability

8 Innovation

7 Style


The Internet contains more than 40 million blogs (some estimates say 60 million) with more than 200 million readers. With numbers like that, businesses must learn how this powerful new form of word-of-mouth works, because bloggers talk about many companies - perhaps even yours. Author Jeremy Wright takes a quick look at blogging basics and then delves deeply into the impact that blogs have on businesses. He explains how blogging can boost your brand, your customer relationships or your internal communications. If you want to learn how to tap into this richly flowing information stream, getAbstract recommends Wright’s easy-to-read explanation. Although he provides valuable start-up information for novices, even experienced bloggers and people who are familiar with the blog world will find ideas to help build their strategies.

In this summary, you will learn

  • How to create a corporate blogging strategy;
  • How to use blogs for marketing; and
  • How to get involved in the world of blogging.

About the Author

Jeremy Wright is the president of a blog network, and a consultant on blogging, communication and time management.



Overhearing Customers’ Conversations
Marketers value information and communication about their companies, customers and competitors. Blogging enables your personnel to "overhear" conversations about your industry and your firm. The community of blogs (known as the "blogosphere...

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Contained in Knowledge Pack:

  • Knowledge Pack
    Building Buzz
    How to put word-of-mouth to work for your product or service.

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