Summary of Brand From the Inside

Eight Essentials to Emotionally Connect Your Employees to Your Business

Jossey-Bass, more...

Buy the book

Brand From the Inside book summary
When your employees identify with your brand, the quality of your customer service will skyrocket.


7 Overall

7 Applicability

7 Innovation

5 Style


This predictable book on branding has a slight twist: aim your branding efforts at your employees as well as at your customers. Simple enough. Authors Libby Sartain and Mark Schumann have boiled employer branding down to eight essentials. Generally, they focus on their core concept with a positive orientation toward employees, although their lists, checklists and lists within lists do get repetitive. Maybe all those lists are intended to help the staff in human resources, where they place much of the responsibility for internal branding. getAbstract recommends this book to branding and internal marketing newcomers who want a rundown of the basics, and to human resource professionals who may need to learn about marketing to harness the impact of internal branding.

In this summary, you will learn

  • What an employer brand is
  • How your company will benefit from creating an employer brand
  • How to help your employees feel emotionally connected to your brand


From the Inside Out
Traditionally, branding efforts have focused on customers, but if you want to deliver exceptional service, your branding program should really begin with your employees. When employees feel an emotional connection with a company, they deliver exceptionally good service...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Authors

Libby Sartain is senior vice president of human resources at a major Internet company. For more than 25 years, Mark Schumann was the global communications practice leader for a leading consulting firm.

Comment on this summary

More on this topic

Customers who read this summary also read

More by category