Summary of Build a Brand in 30 Days

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Build a Brand in 30 Days book summary
Everything you need to know about branding in a turnkey do-it-yourself guide.

Rating

7 Overall

8 Applicability

6 Innovation

7 Style

Recommendation

Self-proclaimed “brand guru” Simon Middleton explains in clear, easy-to-understand terms what branding is, and then he tells you how to do it in this systematic guide to do-it-yourself branding. Even though he writes for small-business owners and entrepreneurs, Middleton’s process applies to large businesses and corporations as well. He makes his subject so enjoyable and even inspiring that reading his guide is like having a conversation with a witty, knowledgeable and helpful friend. However, Middleton ambitiously proposes that you undertake a different branding activity each day for a month. But even if you decide to stretch the 30 days to three months or more, he does explain how to get the job done. And it costs a lot less than hiring an agency or consultant. getAbstract recommends Middleton’s advice, if not the exact timing of his process.

In this summary, you will learn

  • What branding is and is not
  • Why branding matters to your business’s success
  • How to use a systematic process to communicate your brand to your target market
 

Summary

Basic Branding
To develop and implement a branding strategy, you must understand what branding is and is not. Branding is often confused with marketing, advertising or even logos. But branding isn’t part of a marketing strategy, and it isn’t just your slogan. Your brand is the image of...
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About the Author

Simon Middleton founded The Brand Strategy Guru. He hosts The Brand Effect on British television.


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