Self-proclaimed “brand guru” Simon Middleton explains in clear, easy-to-understand terms what branding is, and then he tells you how to do it in this systematic guide to do-it-yourself branding. Even though he writes for small-business owners and entrepreneurs, Middleton’s process applies to large businesses and corporations as well. He makes his subject so enjoyable and even inspiring that reading his guide is like having a conversation with a witty, knowledgeable and helpful friend. However, Middleton ambitiously proposes that you undertake a different branding activity each day for a month. But even if you decide to stretch the 30 days to three months or more, he does explain how to get the job done. And it costs a lot less than hiring an agency or consultant. getAbstract recommends Middleton’s advice, if not the exact timing of his process.
In this summary, you will learn
- What branding is and is not,
- Why branding matters to your business’s success, and
- How to use a systematic process to communicate your brand to your target market.
About the Author
Simon Middleton founded The Brand Strategy Guru. He hosts The Brand Effect on British television.
Comment on this summary
Customers who read this summary also read
Laurence Minsky and Colleen Fahey
Kogan Page, 2017
Aaron Keller et al.
HOW Books, 2016
Philip Kotler et al.
Olivier Abtan et al.
Boston Consulting Group, 2016