Summary of Call to Action

Secret Formulas to Improve Online Results

Nelson Publishers, more...

Buy the book

Call to Action book summary
Wield the World Wide Web: How to achieve your online sales goals

Rating

9 Overall

10 Applicability

8 Innovation

8 Style

Recommendation

Over time, humankind has perfected a set of bedrock sales principles that work well in most circumstances: know your product, outdo the competition, work harder than the next person, and so on. Unfortunately, because the internet is such a razzle-dazzle and often nonintuitive marketing venue – with perplexing protocols and sophisticated technologies and terminologies – these gilded dictums are not enough online. Thankfully, the Eisenberg brothers, Bryan and Jeffrey, writing with Lisa T. Davis, offer help to the uninitiated. Starting with the fundamental concept of conversion rate, these internet marketing experts cut through all the complexity and confusion about how to generate online sales. They combine the best ideas from their articles on ClickZ and GrokDotCom, two online marketing magazines, with practical “conversion tips” from successful clients and a handy glossary. getAbstract strongly recommends this savvy, clear, comprehensive guide to “e-tailing.” Faithfully apply its principles and procedures to start boosting your online sales.

In this summary, you will learn

  • What a website’s conversion rate (CR) measures
  • Why a high CR is good for business
  • How to maximize your site’s CR through better “planning, structuring, communicating, momentum and optimizing.”
 

Summary

Conversion Counts
To do well in internet marketing, you need to know and understand your conversion rate (CR), the percentage of people who act in response to your website. Ironically, many internet marketers have no idea what their CRs are. To calculate your website’s CR, divide the number...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Authors

Brothers Bryan Eisenberg and Jeffrey Eisenberg are authors, speakers and co-founders of a firm that coaches individuals and companies in online marketing. Writer Lisa T. Davis is the director of content for Future Now.


Comment on this summary

More on this topic

By the same authors

Customers who read this summary also read

More by category