Summary of Can Innovation Flourish in a Conservative Industry?
Innovation is easy; marketing is the real challenge.
This presentation is less about the question, “Can innovation flourish in a conservative industry?” and more about the formation, marketing programs and success of the wireless technology company Enocean. Markus Brehler, Enocean’s CEO and co-founder, shares the story of his firm, letting the spectators glean what they can from his journey – missteps and all. getAbstract believes this talk provides a chance to learn how a variety of marketing strategies can work together to build trust in and comfort with an innovative product.
In this summary, you will learn
- How the wireless technology company Enocean came into being
- What marketing challenges the new company faced
- How Enocean's leaders used several strategies to build trust in their company and products
Comment on this summary
Customers who read this summary also read
Global Peter Drucker Forum, 2015
DLD Conferences, 2016
DLD Conference © 2015, 2015
World Economic Forum, 2014