This presentation is less about the question, “Can innovation flourish in a conservative industry?” and more about the formation, marketing programs and success of the wireless technology company Enocean. Markus Brehler, Enocean’s CEO and co-founder, shares the story of his firm, letting the spectators glean what they can from his journey – missteps and all. getAbstract believes this talk provides a chance to learn how a variety of marketing strategies can work together to build trust in and comfort with an innovative product.
In this summary, you will learn
- How the wireless technology company Enocean came into being,
- What marketing challenges the new company faced, and
- How Enocean's leaders used several strategies to build trust in their company and products.
About the Speaker
Markus Brehler is CEO and co-founder of Enocean.
Comment on this summary
Customers who read this summary also read
Adams Media , 2007
Henry Kessel and Norman Winarsky
Steve Andersen and Dave Stein
Hans-Paul Bürkner et al.
Boston Consulting Group, 2015