Summary of Can Innovation Flourish in a Conservative Industry?

Looking for the video?
We have the summary! Get the key insights in just 5 minutes.

Can Innovation Flourish in a Conservative Industry? summary


8 Overall

9 Applicability

7 Innovation

7 Style


This presentation is less about the question, “Can innovation flourish in a conservative industry?” and more about the formation, marketing programs and success of the wireless technology company Enocean. Markus Brehler, Enocean’s CEO and co-founder, shares the story of his firm, letting the spectators glean what they can from his journey – missteps and all. getAbstract believes this talk provides a chance to learn how a variety of marketing strategies can work together to build trust in and comfort with an innovative product.

In this summary, you will learn

  • How the wireless technology company Enocean came into being,
  • What marketing challenges the new company faced, and
  • How Enocean's leaders used several strategies to build trust in their company and products.

About the Speaker

Markus Brehler is CEO and co-founder of Enocean.



Markus Brehler spent his early career as an electrical engineer working for Siemens AG on a navigation system project, which the company shelved after six years. Brehler didn’t like being vulnerable to those who could “pull the plug” on his work. To learn why some products succeed while others fail, ...

Comment on this summary

More on this topic

Customers who read this summary also read

More by category