Summary of Can Innovation Flourish in a Conservative Industry?
Innovation is easy; marketing is the real challenge.
This presentation is less about the question, “Can innovation flourish in a conservative industry?” and more about the formation, marketing programs and success of the wireless technology company Enocean. Markus Brehler, Enocean’s CEO and co-founder, shares the story of his firm, letting the spectators glean what they can from his journey – missteps and all. getAbstract believes this talk provides a chance to learn how a variety of marketing strategies can work together to build trust in and comfort with an innovative product.
In this summary, you will learn
- How the wireless technology company Enocean came into being
- What marketing challenges the new company faced
- How Enocean's leaders used several strategies to build trust in their company and products
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