Summary of Contagious
Copyright © 2013 by Social Dynamics Group, LLC. Reprinted by permission of Simon & Schuster, Inc.
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If you want your product, service or cause to become the talk of the town – or the talk of the Internet – don’t rely on advertising. People trust their friends’ and acquaintances’ opinions far more than paid promotions. The challenge is getting your offering on the tip of everyone’s tongue. Marketer Jonah Berger explains why some topics blaze their way around the world while others are ignored. His solutions go beyond social media; as he says, Twitter, Tumblr and Facebook are mere tools. If you can forgive him for inventing unnecessary extra jargon (like “inner remarkability”), Berger will show you how to turn your product or cause into a topic of public conversation, a subject that everyone wants to discuss. getAbstract thinks this entertaining take on fueling the buzz will intrigue marketers, advertisers and sociologists alike.
In this summary, you will learn
- What factors cause people to talk about and talk up products, ideas and services;
- What six steps you can take to make your product, cause or idea catch on; and
- How you can narrate stories that cause people to want spread the word about your product.
About the Author
Jonah Berger, a business writer, teaches marketing at the University of Pennsylvania’s Wharton School of Business.