Summary of Content Is Currency

Developing Powerful Content for Web and Mobile

Nicholas Brealey Publishing, more...

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Content Is Currency book summary
Online, content trumps everything.


7 Overall

8 Applicability

5 Innovation

7 Style


To market your products or services online, heed one bedrock Internet principle: Content rules. Your goal is to pull people to your site by appealing to their concerns; the challenge is how. Internet content expert Jon Wuebben shows you how to create compelling content, brand yourself online, market and sell your content, and get eyeballs onto your page. Though Wuebben repeats and contradicts himself once or twice and offers a few overly optimistic predictions, getAbstract recommends his knowledgeable, practical, but basic, guidance to rookie entrepreneurs, business owners and Internet marketers.

In this summary, you will learn

  • Why quality content is crucial to online marketing
  • What forms content can take
  • How to connect to, sustain and expand an audience


Online, Content Rules
The Internet is the world’s greatest content delivery system, but you must bring top-notch material to the attention of the people who want it. That means creating high-quality blog posts, digital magazines, e-newsletters, YouTube videos, podcasts, emails, white papers...
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About the Author

Jon Wuebben, the CEO of ContentLaunch, an Internet content firm, is also the author of Content Rich: Writing Your Way to Wealth on the Web.

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