Summary of Converge

Transforming Business at the Intersection of Marketing and Technology

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Converge book summary
What happens when business, marketing and technology combine?


7 Overall

8 Applicability

5 Innovation

7 Style


Bob Lord and Ray Velez of Razorfish – the all-media, cutting-edge advertising agency – offer a clear description of the effects of today’s collision of marketing and technology. They explain the challenges and opportunities inherent in a transformed world of business. Razorfish has profited from and at times even driven the current techno-media wave of change in both technology and media. The authors’ ideas are valuable, but not ahead of the curve. They discuss what is already well underway, rather than predicting coming changes. getAbstract recommends their keen assessment of the complex status quo to those who need to understand it better and to those considering change, involved in marketing or shaping corporate messages.

In this summary, you will learn

  • What converging forces define today’s world of business
  • How this convergence will change your work
  • What your organization needs to do in the new world defined by convergence


Today’s period of convergence is the result of the daily “collision of media, technology, and creativity.” Several factors drive this collision. The Internet has made communication global, fast and cheap. As jobs shift between countries, millions of people move, carrying “their...
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About the Authors

Bob Lord, global CEO for Razorfish, is active in the TED community. Software life cycle expert Ray Velez is Global CTO at Razorfish.

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