Companies unable to adapt to digital technology will disappear. People who cannot embrace the realities of the digital business world will become unemployable. What metamorphosis must companies and employees undergo to stay current? Digital marketing expert Mitch Joel explains how to maintain your commercial viability in an age of radical digital transformation. He offers a road map for those trying to navigate the electronic terrain while still transforming their thinking. Joel constantly touts Apple as the world’s predominant innovation firm, yet he named his book after the keyboard combination that reboots Windows computers. While he understands technology’s future, he remains aware of its past. He perceives a digital juggernaut approaching, and wants to help you avoid getting run over. getAbstract recommends Joel’s insider approach to everyone who must adapt to and thrive within this challenging transformational environment.
In this summary, you will learn
- How today’s transformative technology changes business,
- How technology can help you market to consumers and turn them into fans, and
- How to use today’s digital tools to build your business.
About the Author
Mitch Joel is President of Mirum – a global digital marketing agency operating in close to 20 countries. Marketing Magazine dubbed Joel the “rock star of digital marketing.”