Summary of Customers as Partners

Building Relationships That Last

Berrett-Koehler, more...

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Customers as Partners book summary
How to be in a state of grace with your customers — a very profitable state, for more reasons than money alone.


8 Overall

9 Applicability

6 Innovation

8 Style


Chip R. Bell combines the practical with the heartfelt in a top-notch guide to creating a partnership with customers. He focuses on the elements of abundance, trust, dreams, truth, balance and grace. The book uses intelligent and creative case histories and anecdotes to illustrate these essential components and, therefore, rises above the level of the basic how-to. The author pays close attention to intangible, human relationship concerns. The book is written in an intimate, yet highly informative style. It weaves stories throughout each chapter. Although getAbstract recommends this book for people who deal directly with customers and people who supervise, manage, or lead others in a service-oriented business, the author correctly points out that the book’s methods also can enhance anyone’s professional and personal relationships.

In this summary, you will learn

  • How to turn your customers into partners
  • Which six factors drive customer partnership
  • How an overriding emphasis on profit can cause you to lose customers


Partnership Is...
A customer-based business should develop a relationship with its customers that "nurtures commitment and cultivates loyalty." This customer partnership comes from an attitude of genuine and expressed respect for the customer. As a result, you will know that ...
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About the Author

Chip R. Bell is a nationally known speaker and the author of nine books, including Managing Knock Your Socks Off Service and Service Wisdom. He consults with large and small companies on service quality and customer loyalty. He manages the Dallas, Texas office of Performance Research Associates, Inc.

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