Summary of Dealstorming

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Dealstorming book summary


8 Overall

8 Applicability

8 Innovation

7 Style


Today, only 40% of sales representatives meet their quotas. Coming to the rescue, sales veteran Tim Sanders outlines a direct approach to overcoming hurdles in large business-to-business sales. He presents his seven-step “dealstorming” process in clear chapters filled with explanatory anecdotes. The process of dealstorming requires assembling a focused team from across your company’s departments. Sanders positions dealstorming as the best method for closing stalled sales. He illustrates his system with diagrams and illuminates each step with case studies drawn from his sales leadership experience. Dealstorming offers an intriguing approach to overcoming sales problems strategically. getAbstract recommends this solid guide to B2B sales reps and managers looking to overcome that nagging, lagging sale.

In this summary, you will learn

  • How “dealstorming” breaks through sales obstacles,
  • How to organize a business-to-business “dealstorm” team and
  • How to manage the dealstorm process from beginning to end.

About the Author

Former Yahoo chief solutions officer Tim Sanders co-founded the research group Deeper Media Inc. and also wrote Love Is the Killer App, Today We Are Rich and The Likeability Factor.



Despite a sales representative’s best efforts, a potential deal can hit a roadblock that prevents it from coming to a successful conclusion. One cure is dealstorming, a collaborative-based approach to business-to-business (B2B) selling. In dealstorming, a cross-department...

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    Andy Rogish 1 year ago
    Great book that leverages the problem solving creativity of cross-functional teams, supporting customer facing sales. Without this proactive approach, that biases a team for solution-generation, teams will tend to muddle around problem definition with no clear synergistic path forward. This is the Andon approach to delivering a value proposition to the customer that presents the best a company can offer, with a sell-it-forward dynamic.

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