Summary of Digital Technologies Raise the Stakes in Customer Service
Boston Consulting Group, 2016
How can companies improve customer satisfaction across a growing number of digital service channels?
When a customer with a problem reaches out to a brand, they want one thing: good customer service. But with a growing number of service channels available, it’s becoming more difficult than ever for companies to deliver that service. In this practical report, Dag Fredrik Bjørnland, François Boulard, Nicolas Harlé, Yair Lehrer and Franck Luisada of the Boston Consulting Group examine the impact of customer service upon businesses’ bottom lines and offer simple, effective explanations as to how using an “omnichannel” approach to service and improving the quality of digital and self-service channels helps customers and brands alike. getAbstract recommends this report to leaders in the areas of sales and customer service.
In this summary, you will learn
- Why good customer service matters to the corporate bottom line
- How an “omnichannel” approach to service increases customer satisfaction
- How improving the quality of digital and self-service channels helps customers and brands alike
About the Authors
Dag Fredrik Bjørnland, Nicolas Harlé and Franck Luisada are managing directors at the Boston Consulting Group, where François Boulard is a senior adviser. Yair Lehrer is portfolio marketing manager at NICE Systems.
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