Summary of Effective Internal Communication

Looking for the book?
We have the summary! Get the key insights in just 10 minutes.

Effective Internal Communication book summary
Start getting smarter:
or see our plans

Rating

5 Overall

6 Applicability

6 Innovation

7 Style

Recommendation

With sections on e-mail etiquette, Maslow’s hierarchy of needs, communication theory, paginating a publication and running meetings, authors Lyn Smith and Pamela Mounter attempt to cover a lot of territory in the field of internal communication. Unfortunately, they end up being overly general and diffuse. In addition, they are oriented toward the United Kingdom, and their language and some of their corporate examples assume that the reader is familiar with events there. So, this book may not be terribly useful for American readers or for those who already have experience in internal corporate communication. getAbstract recommends it to anyone who needs a primer on why internal communication is increasingly important in the corporate world.

In this summary, you will learn

  • What is involved in establishing a successful internal communication program;
  • How different corporate cultures shape communication messages and strategy;
  • Which topics employees want to hear about from management; and
  • How different cultures perceive internal communication messages.
 

About the Author

Lyn Smith has worked in communication for more than 30 years, starting out in film publicity, and later moving into internal communication. She runs a public relations firm. Pamela Mounter is a senior corporate communication consultant. She has written about internal communication for academic and general publications.

 

Summary

An Evolving Process
Internal communication has been called many things over the years, including "staff communication," "employee communication," "industrial relations," "leadership communication" and "change management." These name changes...

Get the key points from this book in 10 minutes.

For you

Find the right subscription plan for you.

For your company

We help you build a culture of continuous learning.

 or log in

Comment on this summary

More on this topic

Customers who read this summary also read

More by category