Summary of Effective Media Relations

How to Get Results

Kogan Page,
First Edition: 1996 more...

Buy the book

Effective Media Relations book summary
To succeed at PR, learn the history and personality of particular media outlets so you can give them what they want.


7 Overall

7 Applicability

6 Innovation

6 Style


This book provides a basic introduction to working with the print and broadcast media in the United Kingdom. It starts with an overview of modern press history, including major developments in Germany and France. While this section of the book is interesting and informative, its relationship with the rest of the content is somewhat unclear. The book’s hands-on value emerges when the narrative moves onto practical questions, discussing how to deal with print reporters, hold press conferences, issue press releases and prepare for TV and radio interviews. First-timers will appreciate the helpful checklists in this section. getAbstract recommends this elementary media relations book to new staffers who are working with the media, particularly in the U.K., and to those who are intrigued by media history.

In this summary, you will learn

  • How media companies in the U.K. evolved
  • What the purpose of public relations is
  • Which techniques PR professionals use to evaluate their work
  • How to prepare for a TV or radio interview


The Origins of the Modern Newspaper
Modern readers often assume the western press has always been independent, but this was not the case. During the 1800s, newspapers in the United Kingdom relied on government edicts for most of their content. Independent investigations and criticism were...
Get the key points from this book in less than 10 minutes. Learn more about our products or log in

About the Authors

Michael Bland is a corporate communication consultant and journalist. Alison Theaker worked in public relations and now teaches PR as a senior lecturer at Marjon College, Plymouth, England. David Wragg, formerly a writer for British newspapers, is a consultant and the author of 30 books, including six on public relations.

Comment on this summary

More on this topic

Contained in Knowledge Pack:

  • Knowledge Pack
    Become Media Savvy
    Get the word out the way you want, from presentations to network television.

Customers who read this summary also read

More by category