Summary of Engage!
The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Wiley, 2010 more...
On the social web, you must “unmarket.”
Digital analyst and sociologist Brian Solis steps from the virtual world into the real world to teach companies how best to exploit social media to engage consumers, build brand equity and compete. Solis backs up his comprehensive, detailed report with exhaustive research. He does occasionally fall prey to indecipherable phrasing such as, “Inward focus now must include outward contribution.” Despite these minor problems, getAbstract recommends this definitive social media guide to executives who want to stake their firms’ claim in the web’s vast territory.
In this summary, you will learn
- What constitutes social media
- How organizations can become active on the social web
- How to engage with online consumers
About the Author
Brian Solis, a principal at the research-based advisory firm Altimeter Group, is a digital analyst and sociologist. He leads interactive programs for Fortune 500 companies.
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