Most companies that are great at manufacturing consumer electronic products struggle to market them. In this practical book, high-tech marketing expert Alex L. Goldfayn explains how consumer electronic marketing goes awry, except in the hands of giant, sophisticated competitors, most notably Apple, Netflix and Amazon. Having found his niche – because he offers very specific advice – Goldfayn counsels electronics sellers about promoting their products and encouraging influential consumer evangelists to support them. Goldfayn, a savvy, knowledgeable participant in the consumer electronics industry, is also an outstanding copywriter who provides well-crafted, effective examples. If you market consumer electronics, you can learn a lot from his well-reasoned analysis of flawed electronics-market ad strategies. getAbstract recommends his insights to those who design, manufacture, market or sell consumer electronics.
In this summary, you will learn
- Why customer evangelists are crucial to consumer electronics companies,
- Why most companies cannot attract evangelists,
- How your company can inspire potential evangelists and
- Why most consumer electronics marketing is ineffective.
About the Author
Alex L. Goldfayn, who was previously working as a technology columnist at the Chicago Tribune, is a marketing consultant specializing in technology firms. He organizes Evangelist Marketing Think Tanks.