Summary of Event Planning

The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions, Incentives and Other Special Events

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Event Planning book summary
For a memorable special event, start with complete planning, precise budgeting, detailed records and written contracts.

Rating

9 Overall

10 Applicability

8 Innovation

8 Style

Recommendation

Details, details, details. That’s really what successful event planning is all about, and that’s the key to this very successful event-planning manual. Author Judy Allen notes, lists, copes with and gives an example of virtually every detail in planning anything from a sedate corporate event in a major city to a huge celebration on a remote island. She provides examples galore plus tips, questions and answers, sample cost sheets and schedules. How much floor space does a person need to be comfortable in a tent? Answer: 20 square feet. How many bathrooms should be available for a party? Answer: One per 75 guests. And don’t forget to ask about the stemware, adequate parking and even the photographer’s back-up camera battery. This author seems to have thought every contingency, as the book’s ambitious title promises. Her one glaring omission is that she does not include the party planner’s fee - getAbstract.com’s guess is that she’d be worth it. We highly recommend this well-organized, very practical book to all event planners. Don’t send out press releases for your party without consulting Judy Allen.

In this summary, you will learn

  • How to target an event to fulfill its purpose, from celebrations to marketing
  • How much detail is involved in planning a successful special event
  • How to work through the planning, timing, logistics, budget and on-site management of a special event
  • How to prepare detailed project plans to keep the event on track
 

Summary

Leave Nothing to Chance
Planning and producing a live event leaves little room for mistakes. Once the event starts, you can’t correct errors and shortcomings. In this way, coordinating a special event is like staging a live play; there are no retakes.

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About the Author

Judy Allen is founder and president of Judy Allen Productions, a full-service event planning production and consulting company. She also wrote The Business of Event Planning. She is a former New York Post columnist and a frequent contributor to industry publications, such as Meetings and Incentives Magazine.


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