Digital technologies in retail can help form better connections with customers and improve operational efficiency. In this report, Peter Burggraaff, Marc Schuuring and Bill Urda from The Boston Consulting Group describe available digital solutions and suggest four ways for retailers to maximize the impact of digital strategies in their stores. Some of the presented ideas might not be new to seasoned retailers. Yet getAbstract still recommends these digital approaches to both brick-and-mortar store operators and online retailers who want to provide their customers with an improved and fully integrated shopping experience.
In this summary, you will learn
- How digital technologies transform the retail industry,
- Why digital innovation is essential for brick-and-mortar retail stores, and
- What four strategies retailers should implement to enhance the customer’s shopping experience.
About the Authors
Peter Burggraaff is an associate director at the Boston Consulting Group’s office in Amsterdam, where Marc Schuuring is partner and managing director. Bill Urda is a knowledge expert and team manager at BCG.
Get the key points from this report in 10 minutes.
For your company
We help you build a culture of continuous learning.
Comment on this summary
Customers who read this summary also read
Kyle B. Murray
University of Toronto Press, 2016
The Atlantic, 2017
Shannon Pettypiece and David Voreacos
Bloomberg Businessweek , 2016