Summary of Four Digital Enablers

Bringing Technology into the Retail Store

Boston Consulting Group,

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Four Digital Enablers summary
To remain successful in retail, combine your bricks with clicks.


7 Overall

8 Applicability

6 Innovation

8 Style


Digital technologies in retail can help form better connections with customers and improve operational efficiency. In this report, Peter Burggraaff, Marc Schuuring and Bill Urda from The Boston Consulting Group describe available digital solutions and suggest four ways for retailers to maximize the impact of digital strategies in their stores. Some of the presented ideas might not be new to seasoned retailers. Yet getAbstract still recommends these digital approaches to both brick-and-mortar store operators and online retailers who want to provide their customers with an improved and fully integrated shopping experience.

In this summary, you will learn

  • How digital technologies transform the retail industry,
  • Why digital innovation is essential for brick-and-mortar retail stores, and
  • What four strategies retailers should implement to enhance the customer’s shopping experience.


Digital technologies are transforming customers’ shopping preferences. While brick-and-mortar stores are exploring ways to implement digital technologies to engage with tech-savvy consumers, online retailers are setting up physical stores to provide “tangible experiences” to their customers. Both offline...
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About the Authors

Peter Burggraaff is an associate director at the Boston Consulting Group’s office in Amsterdam, where Marc Schuuring is partner and managing director. Bill Urda is a knowledge expert and team manager at BCG.

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