Summary of Frontline Profit Machine
The Blueprint for Exploding Profits with Your Existing Sales and Service Team
For many companies, frontline sales are the entry way to prosperity. Now you can energize your points of sale.
The retail sales floor and your other customer contact points are your company’s “Frontline.” Most of your sales happen here as your staffers interact with your clients. Yet many companies fail to take full advantage of this potential. To maximize your sales, first motivate and train your frontline employees. Sales performance consultant Ziad Y. Khoury provides a blueprint (somewhat grandly named the “Khoury Performance Equation” or KPE) that your company can use to optimize its sales. He designed his program to help businesses create the best environment for frontline employees to enable and encourage them to sell more. His system is detailed, if not highly original. Its major benefit is Khoury’s practical advice on building point-of-contact sales. getAbstract finds that this specificity makes the book useful to retail store managers and other executives who deal with the buying public.
In this summary, you will learn
- How focusing on your “Frontline” can increase sales
- How to create the right frontline environment
- How to recruit, train and motivate frontline employees
- How to use the “Khoury Performance Equation.”
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