Summary of Full Frontal PR

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Full Frontal PR book summary


10 Overall

10 Applicability

9 Innovation

10 Style


The advent of the publicly owned media conglomerate has left busy, multi-tasking reporters more dependent than ever on stories pitched by people, like you, who are looking for media placement. Full Frontal PR is an insider’s look at how to make your story sing and dance in the mass media. The modern era requires hype, spin, guerilla marketing, buzz and hard core understanding of the media intake biz. The book’s core lesson: how to get people to talk about you, your product and your service - the most important element in any PR campaign. Here’s how to establish yourself as an expert source, so reporters get in the habit of calling you for quotes. Media veterans may have to dig for new ideas, but they are in here. However, getAbstract particularly suggests this manual of media manipulation to entry and mid-level PR managers who want to know more about creating that buzz.

In this summary, you will learn

  • How to identify your news hook, build contacts and master media skills;
  • How to hype, place, spin and market your story strategically to build buzz and
  • How to talk to anyone any time - as an expert source, no less.

About the Author

Richard Laermer has written for the New York Daily News, USA Today, US Weekly and several other publications. The author of Native’s Guide to New York and Trendspotting, he appears regularly on public radio as the "Guerrilla Consumer." He is the founder and CEO of RLM Public Relations.



Mouthing Words or Word of Mouth?
You live in a "buzz culture." The best kind of exposure for your product or service comes not from dropping millions of dollars on an advertising campaign, but from buzz: word of mouth.

So you don’t have movie star friends who can...

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By the same author

  • 2011

    Richard Laermer

    McGraw-Hill, 2008


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