Summary of Game-Based Marketing
Inspire Customer Loyalty Through Rewards, Challenges, and Contests
To engage your customers, add games to your marketing mix.
People play games – online, on phones, on game consoles – everywhere. Industry expert Gabe Zichermann, in collaboration with pop culture writer Joselin Linder, tells you how to engage your customers through interactive game play and take advantage of this growing trend. While Zichermann’s book gives readers a head start on exploring game-related marketing, the author unfortunately refers to Frequent Flyer Programs, World of Warcraft and even Webkinz without explaining how they work. Zichermann details the growth of gaming and explores the use of “Funware” – the word he coined for using games in a business context. getAbstract finds that this invitation to the playground is an appropriate opening move for those interested in adding gaming elements to their marketing mix.
In this summary, you will learn
- How to add games and game mechanics to your marketing mix,
- How to use games to influence behavior and reach business goals and
- How some brands successfully used “game-based marketing” to boost revenues.
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By the same authors
Gabe Zichermann and Joselin Linder
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