Summary of Get Scrappy
Smarter Digital Marketing for Businesses Big and Small
Copyright © 2016 AMACOM, a division of American Management Association
Branding expert Nick Westergaard shows how to integrate all your online marketing for maximum impact.
Embrace a “scrappy” mind-set to develop superior marketing, even if your company is small and lacks resources. Online marketing expert Nick Westergaard provides spot-on, adept advice as he explains how to make a big impact by leveraging the right social networks and the most appropriate digital marketing tools. His scrappy marketing system offers an upbeat, comprehensive strategy for achieving great results with limited resources. It will be a particular boon to those who are building up their online presence. getAbstract recommends his informative, results-oriented social-media tips to help you power up your online marketing strategy.
In this summary, you will learn
- How a “scrappy” mind-set can help you attain your marketing goals
- How to market successfully online even with limited resources
Comment on this summary
Contained in Knowledge Pack:
Knowledge PackOnline MarketingForget billboards, get your brand noticed online. Here's how.
Customers who read this summary also read
MIT Press, 2015
Kogan Page, 2015
Linda J. Popky