Summary of Google Isn’t Safe from Yahoo’s Fate


Get the Article

Google Isn’t Safe from Yahoo’s Fate summary
Is Google headed the same way as Yahoo?


7 Overall

8 Importance

7 Innovation

7 Style


In 2000, Yahoo had a rosy future and 185 million users each month. But management missteps, including its failure to acquire Google and Facebook, led to the company’s downfall. Writing for TechCrunch, Nativo CEO Justin Choi explains why Google – a seemingly untouchable monopoly – must revamp its digital advertising structure to address the “organic discovery” trend. Doing so would put it in a better position to compete with Facebook and help Google avoid similar missteps that Yahoo took years ago. getAbstract recommends this article to marketing and advertising leaders interested in current advertising trends.

In this summary, you will learn

  • Why Google should revamp its advertising model,
  • Why the company is falling behind in the “organic discovery” trend and
  • Why digital advertisers are moving away from search-based ads and toward discovery types of ads.


Today, Google is the world’s top search engine, but to stay that way, it will have to learn some hard lessons from Yahoo’s downfall. Five points Google leaders should keep in mind when they address “digital content monetization” changes include: “ Google in 2016 = Yahoo in 2000...
Get the key points from this article in less than 10 minutes. Learn more about our products or log in

About the Author

Justin Choi the founder and CEO of Nativo, a native advertising company.

Comment on this summary

More on this topic

Customers who read this summary also read

More by category