Brand-name consultant Alexandra Watkins details her methods for creating great brand, corporate or domain names, and for avoiding disastrous ones. She promises that you can devise a worthy name by avoiding certain pitfalls. Names can make or break a company, product or website, so professionalizing your naming strategy makes sense. getAbstract recommends Watkins’s light-hearted yet professional approach to naming to start-ups, entrepreneurs, businesspeople and marketers looking to create compelling, enduring names for companies, products or websites.
In this summary, you will learn
- How to develop the best brand, corporate and domain names,
- How to use the “SMILE & SCRATCH test” to assess your name and
- How to develop a “creative brief” to guide your company’s naming activities.
About the Author
Alexandra Watkins founded Eat My Words, a naming firm.
Comment on this summary
4 years agoWonderful abstract
Contained in Knowledge Pack:
Knowledge PackBrandingWhat’s in a (brand) name?
Customers who read this summary also read
Kogan Page, 2016
Fast Company, 2016
Robert Langreth et al.