Summary of Hidden in Plain Sight
Copyright © 2013 by Jan Chipchase and Simon Steinhardt. Published by arrangement with HarperBusiness, an imprint of HarperCollins Publishers
Looking for the book?
We have the summary! Get the key insights in just 10 minutes.
Design expert Jan Chipchase travels the world and lives among different kinds of people to acquire a rich understanding of what makes them tick. His journey takes you through streets, cafés, barbershops and bus terminals from Kyoto to Kabul and from Shanghai to San Francisco to observe inhabitants’ everyday behaviors. He explains that this research is crucial to the creative process of designing products and services that people will use today, and that it is the only way to anticipate what they’ll need tomorrow. While Chipchase’s philosophy, stories and anecdotes are informative and amusing, and will add greatly to the layperson’s understanding, those seeking a field research model to emulate still will need to refer to the professional literature. getAbstract believes general readers, product designers and strategists will appreciate Chipchase’s conversational writing style and his insightful trip around the world.
In this summary, you will learn
- What the benefits of product-related field research are,
- What the best methods for conducting ethnographic research are and
- How designers use this information to inform their creative process.
About the Authors
Jan Chipchase is the executive creative director of Global Insights at Frog Design. Fortune magazine named him “one of the 50 smartest people in tech.” Simon Steinhardt is an author and the associate creative director at JESS3.
Get the key points from this book in 10 minutes.
For your company
We help you build a culture of continuous learning.
Comment on this summary
Contained in Knowledge Pack:
Knowledge PackProduct DesignMaking coffee? Every detail of the mug, the bag holding the beans, the grinder and the percolator has been designed and engineered to be easy to use – and appealing to buy. Get the scoop on how that happened.
Customers who read this summary also read
Bloomberg Businessweek , 2015
Rafael Gomez et al.
University of Toronto Press, 2015
Geoffrey G. Parker et al.
W.W. Norton, 2016