“People don’t buy what you do; they buy why you do it.” Author and journalist Simon Sinek repeats this phrase throughout his TED Talk. Whether attending an event, casting a vote, or selecting a product or service, humans are wired to respond to an underlying idea or purpose. Understanding this principle will help you grab attention, influence behavior and reach more customers, so getAbstract recommends this talk universally.
In this summary, you will learn
- Why some people or organizations thrive while others fizzle,
- Why what you do is less important than why you do it, and
- How understanding your purpose or cause is the way to inspire and motivate others.
About the Speaker
Simon Sinek is a contributor to The New York Times, The Wall Street Journal and The Washington Post.
Related TED Links
By the same author
Customers who read this summary also read
Comment on this summary
12 months agoVery well written in simple words
2 years agoAwesome!!!
2 years agovery inspiring & insightful indeed. It may also means that if you are really honest in what you believe then you may get others believe in your "why you are doing it."
2 years agois an excellent talk which motivates to think in a different way
2 years agoOne of my favourite TED talks. Simon speaks eloquently and passionately about the fundamentals of innovation and concept/philosophy adoption.
3 years agoLove this man's work. Feeling inspired to make a difference
4 years agoI really like this Author.. I bought the entire audible book! I think he brings us back to the simplest forms of sales and "why" people buy. Sales can get very convoluted with everyone's new innovative methods. Keep it simple..