Summary of How Great Leaders Inspire Action

TED Conferences LLC, more...

Watch the video

How Great Leaders Inspire Action summary
“People don’t buy what you do; they buy why you do it.”


9 Overall

10 Applicability

9 Innovation

7 Style


“People don’t buy what you do; they buy why you do it.” Author and journalist Simon Sinek repeats this phrase throughout his TED Talk. Whether attending an event, casting a vote, or selecting a product or service, humans are wired to respond to an underlying idea or purpose. Understanding this principle will help you grab attention, influence behavior and reach more customers, so getAbstract recommends this talk universally.

In this summary, you will learn

  • Why some people or organizations thrive while others fizzle,
  • Why what you do is less important than why you do it, and
  • How understanding your purpose or cause is the way to inspire and motivate others.


Why are some people or firms so successful while others, often equally qualified, fail to measure up? The answer lies in a behavior and communication pattern called
Get the key points from this video in less than 10 minutes. Learn more about our products or log in

About the Speaker

Simon Sinek is a contributor to The New York Times, The Wall Street Journal and The Washington Post.

Comment on this summary

  • Avatar
  • Avatar
    Tatiana Martinez 5 months ago
  • Avatar
    Sultan Mubashir 6 months ago
    very inspiring & insightful indeed. It may also means that if you are really honest in what you believe then you may get others believe in your "why you are doing it."
  • Avatar
    Gabriel Andres Quintero Niño 6 months ago
    is an excellent talk which motivates to think in a different way
  • Avatar
    Lee Widdicombe 1 year ago
    One of my favourite TED talks. Simon speaks eloquently and passionately about the fundamentals of innovation and concept/philosophy adoption.
  • Avatar
    Joel Arcus 2 years ago
    Love this man's work. Feeling inspired to make a difference
  • Avatar
    Carla Marrero 3 years ago
    I really like this Author.. I bought the entire audible book! I think he brings us back to the simplest forms of sales and "why" people buy. Sales can get very convoluted with everyone's new innovative methods. Keep it simple..

More on this topic

Related TED Links

By the same author

Customers who read this summary also read

More by category