Housing discrimination has divided the United States: White families still predominantly live in middle-class neighborhoods while black Americans are more likely to reside in lower-class areas. Discriminatory housing practices are technically illegal, but the algorithms that underlie targeted online ads continue to reinforce segregation.Using – partially interactive – cartoons for illustration, graphics reporter Alvin Chang explains how targeted ads become racist. getAbstract recommends this analysis to tech-based marketers, online advertising managers and everyone interested in civil rights.
In this summary, you will learn
- How online ads undermine fair housing laws,
- How users’ online preferences influence which ads they see, and
- Why Google and Facebook must begin self-testing for discriminatory ads.
About the Author
Alvin Chang is a graphics reporter for Vox Media.
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