Author Joe Girard provides a view of traditional sales strategies. He presents every step in the sales process and offers advice about every obstacle that you are likely to encounter. While his impressive credentials and experience qualify him to speak and write about successful sales techniques, these strategies, as presented in this book, may backfire when used on today’s savvy consumers. Nearly every one of the author’s suggestions involves obvious sales one-liners, maneuvers, and psychological tricks that today’s marketing-saturated consumer is either immune to or would see right through in an instant. Although written in great detail with plenty of useful examples, this book serves best as an adjunct to other reading material on the subject. getAbstract recommends this book to anyone who has to sell a product or service and wants basic information.
In this summary, you will learn
- Why you can’t sell a product or service you don’t endorse yourself;
- Why your customer must believe in you
- How to control the elements of a sale so that you have the advantage.
About the Authors
Joe Girard is the author of the best sellers How to Sell Anything to Anybody, How to Sell Yourself, and other classics on sales techniques. He has been one of the world’s most successful salespeople and was listed in the Guiness Book of World Records for twelve years as "The World’s Greatest Salesman" for his record car sales at a Chevrolet dealership in Eastpointe, Michigan. He has received numerous business awards and has addressed such top corporations as General Motors, Hewlett-Packard, General Electric, IBM, and many others.