Summary of How to Get Your Ideas to Spread

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How to Get Your Ideas to Spread summary
Stop trying to reach the average buyer and instead appeal to consumers on the fringe.


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“The riskiest thing you can do now is be safe,” warns marketing guru Seth Godin. He advises to stop trying to reach the average buyer and instead do something remarkable to appeal to consumers: Catch their attention with products that are not only striking but talk-worthy; customer fervor might become infectious. Godin’s lecture is a survival guide to a changing marketplace, so getAbstract recommends it to marketers, advertisers and product developers.

In this summary, you will learn

  • Why traditional ideas about making and marketing products no longer work,
  • How to reach modern consumers, and
  • Why even a bizarre product is better than a very good one.


In the 1910s, Otto Rohwedder invented sliced bread. ...
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About the Speaker

Entrepreneur, blogger and marketing expert Seth Godin wrote All Marketers Are Liars and Purple Cow.

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Contained in Knowledge Pack:

  • Knowledge Pack
    Seth Godin
    Marketing maven offers professional promotional advice plus personal pep talks.

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