Summary of How to Get Your Ideas to Spread

Looking for the video?
We have the summary! Get the key insights in just 5 minutes.

How to Get Your Ideas to Spread summary
Start getting smarter:
or see our plans

Rating

7 Overall

8 Applicability

6 Innovation

8 Style


Recommendation

“The riskiest thing you can do now is be safe,” warns marketing guru Seth Godin. He advises to stop trying to reach the average buyer and instead do something remarkable to appeal to consumers: Catch their attention with products that are not only striking but talk-worthy; customer fervor might become infectious. Godin’s lecture is a survival guide to a changing marketplace, so getAbstract recommends it to marketers, advertisers and product developers.

In this summary, you will learn

  • Why traditional ideas about making and marketing products no longer work,
  • How to reach modern consumers, and
  • Why even a bizarre product is better than a very good one.
 

About the Speaker

Entrepreneur, blogger and marketing expert Seth Godin wrote All Marketers Are Liars and Purple Cow.

 

Summary

In the 1910s, Otto Rohwedder invented sliced bread. Yet for 15 years, no one knew about it. Rohwedder had arranged his patent and set up his business but failed to “spread the idea” of his new product. The Wonder...

More on this topic

Related TED Links

By the same author

Linchpin
Linchpin
8
Purple Cow
Purple Cow
8
This Is Broken
This Is Broken
8
The Tribes We Lead
The Tribes We Lead
8
Poke the Box
Poke the Box
7
Tribes
Tribes
8
Unleashing the Ideavirus
Unleashing the Ideavirus
9
Permission Marketing
Permission Marketing
7

Customers who read this summary also read

Marketing 4.0
Marketing 4.0
8
Superfandom
Superfandom
8
All About Them
All About Them
8
The Activation Imperative
The Activation Imperative
8
How Cool Brands Stay Hot
How Cool Brands Stay Hot
8
The Hacked World Order
The Hacked World Order
9

Related Channels

Comment on this summary