“The riskiest thing you can do now is be safe,” warns marketing guru Seth Godin. He advises to stop trying to reach the average buyer and instead do something remarkable to appeal to consumers: Catch their attention with products that are not only striking but talk-worthy; customer fervor might become infectious. Godin’s lecture is a survival guide to a changing marketplace, so getAbstract recommends it to marketers, advertisers and product developers.
In this summary, you will learn
- Why traditional ideas about making and marketing products no longer work,
- How to reach modern consumers, and
- Why even a bizarre product is better than a very good one.
About the Speaker
Entrepreneur, blogger and marketing expert Seth Godin wrote All Marketers Are Liars and Purple Cow.