To get the most out of content marketing, businesses need to let industry news do the talking for them. Brafton, a news and content marketing agency, argues that firms must provide relevant, fresh content to their target audiences to increase visibility. This guide suggests ways in which marketers track industry news for content marketing. Although it is slightly repetitive, the language is easy to understand. getAbstract recommends Brafton’s advice to entrepreneurs, business strategists and marketers seeking to attract customers by providing sought-after information.
In this summary, you will learn
- Why marketers should feature customized, relevant news in marketing campaigns,
- How to develop fresh content that engages audiences and
- How to realize the full potential of industry news in content marketing.
About the Author
Brafton is a news and content marketing agency that provides search engine optimization services, content writing and analysis, and social-media marketing services.
Comment on this summary
Customers who read this summary also read
Lucy Hitz and Avenicio Baca
Copyright © 2010-2015 Simply Measured, Inc. , 2015
Olivier Abtan et al.
Boston Consulting Group, 2016
UX Booth, 2016