Summary of How to Use Industry News for Content Marketing

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How to Use Industry News for Content Marketing summary


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To get the most out of content marketing, businesses need to let industry news do the talking for them. Brafton, a news and content marketing agency, argues that firms must provide relevant, fresh content to their target audiences to increase visibility. This guide suggests ways in which marketers track industry news for content marketing. Although it is slightly repetitive, the language is easy to understand. getAbstract recommends Brafton’s advice to entrepreneurs, business strategists and marketers seeking to attract customers by providing sought-after information.

In this summary, you will learn

  • Why marketers should feature customized, relevant news in marketing campaigns,
  • How to develop fresh content that engages audiences and
  • How to realize the full potential of industry news in content marketing.

About the Author

Brafton is a news and content marketing agency that provides search engine optimization services, content writing and analysis, and social-media marketing services.



Surveys show that 97% of Americans search for product information online to make buying decisions. Online content influences people’s shopping choices to almost the same extent as recommendations from friends and family. If your prospects can’t find the information they need on your site, they will ...

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