Summary of Jab, Jab, Jab, Right Hook
How to Tell Your Story in a Noisy Social World
Copyright © 2013 by Gary Vaynerchuck. Published by arrangement with HarperBusiness, an imprint of HarperCollins Publishers
To make your social media marketing strategy a success, play hardball: Jab and throw right hooks at your customers.
Entrepreneur and marketing guru Gary Vaynerchuk, whom you might know from his terrific wine videos, brings a brash attitude and bottomless enthusiasm to explaining why companies should make better use of social media’s marketing possibilities. His presentation of the nuanced differences among Instagram, Twitter, Facebook, Pinterest and Tumblr is multilayered, functional, amusing and perceptive. He explains ways to exploit their idiosyncrasies and audiences to sell your products and services. Using concrete examples, he shows how various businesses should embrace each platform differently. He describes the best spending strategies on each platform and tells you how to get top results at the lowest cost. While much of the content is a slightly choppy compilation of one-page summaries of Vaynerchuk’s media presentations, part of it is new, and the overall analysis is solid. His core message is that marketers should understand each platform and embrace marketing all day, every day. getAbstract recommends this manual to entrepreneurs, small-business owners, marketers, and anyone seeking to understand and use social media marketing more successfully.
In this summary, you will learn
- What differences distinguish the culture, language and style of the top social media platforms
- How best to use each platform for marketing purposes
- What methods you can use to engage with customers and persuade them to make a purchase
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