Summary of Jeffrey Gitomer's Little Platinum Book of Cha-Ching!

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Jeffrey Gitomer's Little Platinum Book of Cha-Ching! book summary


5 Overall

8 Applicability

3 Innovation

4 Style


John Patterson, National Cash Register Company’s founder and owner, was a business genius. He introduced many of the sales concepts, training programs and incentive plans companies now take for granted. In this book, well-known author and sales trainer Jeffrey Gitomer spotlights some of Patterson’s best-known sales concepts. This is an expansion of Gitomer’s The Patterson Principles of Selling, an earlier book about the master and his ideas, which Gitomer now – perhaps somewhat cheekily – calls the “Patterson/Gitomer Principles.” Patterson was a marketing mastermind who changed forever how companies manufacture products and make sales. getAbstract believes salespeople can learn a lot from Patterson, but here you must open Gitomer’s oysters to get Patterson’s pearls of wisdom. The oysters are a tasty snack, but each pearl is a gem.

In this summary, you will learn

  • Who John Patterson was;
  • What were his 32.5 best sales-boosting ideas; and
  • How to apply each time-tested principle to your sales strategy.

About the Author

Jeffrey Gitomer is a best-selling author, columnist, sales trainer and business coach. The Dale Carnegie Sales Advantage Program recommends Gitomer’s The Sales Bible as one of 10 books that every salesperson should read.



John Patterson, Master Salesman
In 1880, John Patterson established the National Cash Register Company (NCR) in Dayton, Ohio. Most people in that era saw cash registers as newfangled contraptions. Many didn’t think such machines would ever catch on with the public or with storekeepers.<...

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