Learn how to sell – or sell better – by tapping into the wisdom, knowledge and experience of Joe Girard. The Guinness Book of World Records rates Girard as the “world’s greatest salesperson”; he cheerfully agrees, and he’s glad to tell you how to become a super salesperson yourself. In this easy read, Girard, collaborating with marketing communications expert Tony Gibbs, explains how to succeed in any field by following his 13 rules. His personality comes through loud and clear, but mostly loud: If you goof off, “you’re a bum”; instead of fibbing, “tell the truth or die.” Though sometimes bombastic and egotistical – he refers to himself in the third person – Girard proves a street-smart font of expert sales advice. getAbstract recommends his basic counsel to anyone who seeks advice on selling better or succeeding in any field.
In this summary, you will learn
- How Joe Girard became the “world’s greatest salesperson,”
- What 13 selling rules he recommends to boost your results and
- How to apply them.
About the Authors
Salesperson and motivational speaker Joe Girard is the author of How to Sell Anything to Anybody. Tony Gibbs is a marketing communications expert.